What is Instagram? Instagram is one of the biggest social networks today. It is social network through which one can share photo and videos. In addition to posting normal photos and videos Instagram also support stories. As well as you can also use it for direct messaging with your friends in private.
It is launched in October 2010 and became available on Android in April 2012 after which Facebook purchase it in April 2012 and has owned it since.
User of Instagram
More than 800 million people actively used Instagram every month.
There are many reasons behind this fact, why Instagram is so much popular?
Online Business/ brands prefer Instagram:
- With 3.5 billion users, social media is growing and thus enhance its stance in the market. Now the question arise, why online business consider social media as massive world? The answer is obviously social media has different platform but which one is most popular it is Instagram. Because more than 800 million people use it and over 80% of all users follow at least one account, Moreover Instagram now gets over 2 million advertiser every month. In addition to 60% of users on Instagram visit platform daily. These values show clearly that Instagram is the most popular platform for online business to promote their products.
Better content display:
- Through Instagram you can built your image through pictures and videos more efficiently than any other social media website . It is special because of UI and it display photos and videos .
- Users are active: Instagram users are mostly active and they spend a lot of time in using it and Instagram users are 85 times more likely to comment and like and share. Thus the more your content gets shared and the more comments you get better will be your business.
- Working well on mobile phone: people mostly prefer to do things from their smart phone and avoid use of desktop, laptop and even tablet. Today, we are a mobile society we do all things on mobile because mobile is easy to handle than any other laptop etc. Thus Instagram is an app specially designed for mobile use, infact its features are also limited on desktop version therefore people mostly prefer it to use rather any other app.
- Image app: people mostly attracted towards image and they prefer to get visual information than to read a long paragraph that is why visual marketing is become more and more popular in recent years and it is why Instagram is also become popular because Instagram is infact the image take centre stage and visual marketing pumps it more and more to make it popular.
Instagram is very strict about fake accounts and they also verify the brands so that people know it and like it. In short it is important to have every account but Instagram is most important for good online business even online shopping.