There is a host of social media channels that will help you to make the best of your business marketing efforts and raise the number of organic traffic to your official website.
Amongst all these channels, Instagram digital strategy is in vogue now among several business owners, small or big.
However, back in 2011 when Instagram was not so popular and favored platform in the social media circuit. The scenario was completely different. Over time, this has become the most productive and cost-effective mobile photo-sharing app due to its features and power to promote any business or product.
You can even enhance the power of Instagram. If you incorporate your social media account you will get to see a significant rise in the number of organic traffic to your website. All you have to do is use proper pictures and videos along with useful, relevant and compelling links. You can also check out the Instagram growth services to grow your profile rapidly.
If you think it in a different perspective, Instagram is much similar to a cigarette break. In these modern days when people are more conscious about their health, more and more Americans have given up smoking. But they still need a short break of about 10 to 15 minutes from their work to relax and rejuvenate their tiring brain cells. With careful observation, you will see two things such as:
This change in behavior and concept of the people most brands are cashing on. They have also recognized the fact that Instagram can prove to be their best friend in terms of marketing their business, provided they can drive their Instagram followers towards their respective official sites.
Digital content marketing is therefore on the rise and more and more businesses are trying their level best to get most social media engagement so that they can drive the users to visit their official websites. This will serve their two primary intentions such as:
The Instagram app is specially designed for smartphones. The design ensures that the square image takes up just the correct amount of optical real estate. And at the same time leave enough room for you to show the photo caption along with the engagement activity under it.
Therefore, you can say that it is the textbook example of a snack-able content for smartphone users.
Also Read :- How to Post on Instagram from Computer
To make sure that you make the best of the social media to increase traffic to your website you will first need to focus on your internal marketing communication teams.
If you find that they are unfamiliar with Instagram or any other social media channel for that matter, you will need to take a completely different approach.
Therefore, you need a slightly dissimilar workflow so that you get your content published on this specific and most useful platform.
Lots of sites are there on the internet that will speak about a plethora of ways in which you can best integrate Instagram and social media marketing for an increased number of traffic.
However and unfortunately, you or your marketing team will hardly find these sites. These are talking about the most significant aspects of Instagram marketing in details.
The most significant thing that you should consider to expedite your process of integrating Instagram into your digital strategy. As well as for promoting your brand on this platform is to focus on the pictures and videos to use.
To start with, you must ensure that you use the best photo or video that is of high resolution, quality and clarity. For this, you will first have to:
You must not take this thing lightly and think that any photo will do in this regards. In fact, for brands wanting to make the best use of Instagram by integrating it with the social medial channels. And their digital marketing efforts selection of the right photo is a game that has a very high stake.
This facilitates in the buying decision in the end which is the primary objective of your digital marketing campaign. If they are attracted by the photo and are interested to know more about your brand or product. They will look at the link underneath.
If that link is compelling enough as well, they will click through it to visit your site and thereby increasing the number of organic traffic towards it. This will eventually make your digital marketing effort productive and cost effective.
However, you may not have the budget or resource to hire a professional photographer for this matter. In such a situation the only alternative is to practice using your smartphone. Take help of sites that will teach you the process to compose great square pictures with your smartphone.
Also Read :- 5 Mobile App Trends that will rule 2019
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