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A Beginner’s Guide To Off-Page SEO For Brands


Off-Page SEO is a very important tool that brands need to implement to rank their website or blog. An off-page SEO includes everything that takes place off your page. It can be considered as one of the most lucrative ways to bring traffic to your website. Off-Page SEO is as important as on-page SEO.

Since you are reading this article, chances are you own an online business, and now you are looking for the best SEO agency to better rank your website on search engines. As a business owner, it must be quite frustrating when your websites do not rank on search engines; using off-page SEO can help solve this problem.

The most basic way of implementing off-page SEO is by link building, but there are a ton of other ways in which off-page SEO can be implemented.

What are the different types of SEO tactics?

There are basically three types of SEO tactics.

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Off-Page SEO

These are all the tactics that you make use of outside of your site. Off-Page SEO has nothing to do with your website. The main tactics of using off-page SEO are primarily link building and several other tactics such as content marketing, social media, and building local citations.

On-Page SEO

This is the most widely used SEO tactic; it consists of tactics that help your site make rank in the search engines better. For proper on-page SEO, you need to deliver great content on your site, do internal linking, and properly optimize images.

Technical SEO

Technical SEO is not in your hands; it all depends on how crawlers work in the search engines. People have this preconceived notion that it is also a part of on-page SEO

A beginner’s guide to off-page SEO

Apart from just mere link building, you can do brand building, content marketing, and social media to make the optimum use of off-page SEO.

Well, there are several off-page practices that an SEO expert can follow. Here are a few SEO practices that can help your websites grow.

1. Link Building

Like I have already mentioned before, link building is basically the backbone of SEO. In order to have a wide range of audiences and to gain traffic, link building is a must. It is the most widely used off Page SEO.

2. Content Marketing

I know it feels as if it is part of on-page Seo, but actually, it is not. Content marketing can both be an off-page SEO and an on-page SEO. When I talk about content marketing in this regard, it is all about guest posting. If you market good content, it makes it a little easier for the SEO team to worry about the other SEO parts.

3. Local SEO

Even though local SEO is considered to be a part of on-page SEO, there are some crucial elements that can only be done off-page. With the proper local SEO strategy, you can boost foot traffic to your business.

4. Forums

You might be surprised to see forums in the best practice list of off-page SEO. Because of past issues, it has been believed that forum commenting is useless for SEO practices. However, it has been seen that forum commenting is back in action.

5. Guest posting

Guest posting is one of the best strategies that can be used in SEO. If done correctly, it can give you more ROI than any other off-page SEO strategy. Your primary objective for guest posting should be reaching out to new audiences and building your brand. When you approach other website owners with this mindset, you will find it highly valuable.


There you have it. Now you know what off-page SEO is all about. We have enlisted some of the best practices of off-page SEO. Although we could not put every piece of information in here, we have tried to give the most relevant and updated information.