Global Cool | News | Swish Clothes, Reduce Carbon Emissions

A news piece on swishing, built from interviews with people who had been to clothes swapping events rather than from a campaign announcement. It quotes Christina Lipede, then 30, of Newcastle, on a wardrobe full of unworn clothes and a reluctance to throw any of it away, and Jessica Bailey, then 23, of London, on going to a first event only recently.

The reporting is more grounded than most of the archive. Lipede's remark that she usually came home with more than she took is the kind of detail a promotional piece would have left out, and it undercuts the emissions argument in the headline without the page noticing.

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