Bike Size Guide

A bicycle sizing guide, titled simply "Bike Size Guide" on the page itself despite the celebrity name in its address. It was written in the first person by someone who said friends buying a first bike asked this more than anything else, and it warned that the wrong frame size affects comfort and efficiency.

This is among the most genuinely useful pages in the archive. It answers a specific question that a reader would otherwise have to work out from a shop, and it does so without a campaign attached.

The gap between the address and the title is worth noting. The address was written for search and social traffic. The page was written for somebody buying a bicycle. Two cycling forums link here.