Customer experience is among the most important business aspects that bring success to digital business. As customers are getting smarter and their demands are changing, it has become instrumental for companies to fulfill their every demand with speed and accuracy.
To improve customer experience, SEO services can play a vital role and both these practices go hand in hand. If you are new to SEO and want to understand how SEO can deliver a better customer experience, then read this post. In this article, we will comprehensively check out how you can boost customer experience by improving certain SEO aspects.
Helping customers in what they need
The biggest way to deliver the best customer experience is by offering them what they are searching for. You need to make your on-page optimization strong to arrive at the search results and fulfill what your customers are looking for. Aim for achieving featured snippets for the most searched keywords of your website and you will generate a lot of organic traffic from your rich snippets.
By optimizing your content, you will not only improve customer experience but you will also boost your organic search rankings. To boost your chances of coming on page one and rich snippets, organize your site using schema markup and search engines will be able to scan your site in an efficient way. Try to include FAQ sections on your site and target the most-searched keywords so that your page will rank in the search results.
Internal and external linking
Links are vital to SEO and there is no doubt in the fact that Google and other search engines consider links while ranking a site. To deliver the best customer experience, focus on your internal linking structure. It not only improves the customer experience but also allows customers to check out your other pages.
Most people don’t follow this simple practice and they leave a lot of opportunities unused. To strengthen your SEO game, perform a link audit of your site, and work on the internal linking structure. Apart from this, also focus on adding some relevant and high authority external links to your blogs. Adding external links to your articles gives a better understanding perspective to your readers and it improves the customer experience. While performing internal linking, make sure you are targeting your main keyword as it will offer your benefits in your on-page SEO.
Improve your site’s speed
Most users bounce back to other sites if a website takes more than three seconds to load. To enhance the overall customer experience, make sure your site’s every page is opening at the recommended time and you are not giving away your potential customers to your competitors.
To check the site speed, use free tools like Google Page Speed Insights to view both the desktop and mobile speed of your site. If Google is giving you certain recommendations for improving speed, try to implement it as soon as possible.
Nobody likes a slow-loading website and to take a lead from your competitors, you need to optimize your site’s pages. Along with improving the user experience, this will also help you in boosting your SEO rankings. If you are running WordPress CMS, then you will get a lot of free plugins that keep your website’s loading speed light.
As we are moving towards digitization and more people are coming online, your site ought to be optimized for mobile devices. Be it a service offering website or a full-fledged eCommerce site, to boost the customer experience, mobile optimization is the key
Along with improved customer experience, a mobile-friendly website is also a major ranking factor that Google and other search engines consider. While adding new landing pages to your site or adding a new page, make sure those new pages are also optimized for mobile devices. As most people use mobile phones to browse or shop, you have a great opportunity to outperform your competitors by optimizing your site.
Keep your site minimalistic
When an individual arrives on your website, the first impression is the deciding factor if that person will buy from you or not. If the site is loaded with ads, annoying popups, or opt-in forms, then there are high chances that the user will bounce off to some other website.
To avoid this from happening, make sure your site is minimalistic and it’s easier for the users to navigate around and find what they are looking for. By keeping the site clean and simple, the bounce rate reduces significantly and it improves your site’s SEO ranking.
If you are using a page builder to make new pages, make sure you check that page’s loading time and optimize it for the highest SEO benefits.
These were some important tips about how SEO can help you improve customer experience and bring more benefits to your site. If you don’t have an in-house SEO, team, you can also outsource your requirements and achieve results faster.