Home Dying Get Hair Like Katy Perry

A guide to dyeing hair at home, framed around the frequent colour changes of the singer Katy Perry and pitched at readers who wanted the effect without repeated salon visits. The page was organised as numbered rules, the first of which concerned preparation: assembling the equipment and old towels before starting.

The environmental argument is thin to the point of absence. What the page offered was cost saving and, implicitly, fewer trips, with the sustainability angle carried entirely by the site it sat on rather than by anything in the text.

It is preserved here because it is linked from a Taiwanese lifestyle site, and it is a fair example of the weaker end of the publication's output: celebrity styling content on a climate site, with the connection between the two left for the reader to supply.