Estethica: Top Ethical Designers from London Fashion Week 2012

A report from Estethica, the sustainable design showcase that ran within London Fashion Week at Somerset House, covering the autumn and winter 2012 previews. It was published as a reader contribution rather than as staff copy, credited to Lauren Cooper and filed under the site's Get Involved strand.

The writing made its point through the author's own clothes rather than through argument: she described walking the showcase in a second hand jumper and an eight year old pencil skirt, and speculated about when a garment stops being old and starts being vintage.

That framing was the publication's habit in its fashion coverage. Rather than criticising the industry, it presented reuse as a style position that could hold its own at a fashion week. HuffPost UK links to this address, which makes it one of the more strongly cited pages in the fashion section.