Buy Sarah Lund from The Killing's jumper

A piece on the Faroese knitwear worn by Sarah Lund, the detective played by Sofie Gråbøl in the Danish series The Killing, prompted by a new jumper appearing in a later season. The page noted that the new design repeated the original pattern with the colours reversed, and pointed readers to a supplier.

It also recorded a claim worth noting: that sales of Faroese knitwear had risen markedly since the series aired. No figure or source is given for that, so it stands as the page's assertion rather than as an established number.

The piece is a clear instance of the publication's core method, attaching durable, repairable clothing to something a reader already wanted for other reasons. A Finnish lifestyle site links to this address.