Save money by Swishing

An explainer on swishing, the practice of swapping clothes at an organised event instead of buying new. The page was titled "Save money by Swishing" rather than by the slug it sits at, and it framed the practice as a way to refresh a wardrobe without the cost to either the reader or the environment.

Two claims carried the argument: that clothing manufacture is among the most energy intensive industries, and that close to a million tonnes of discarded clothing went to landfill in the UK each year. The page did not name a source for either figure. It linked onward to the site's 18 Degrees of Inspiration campaign and to a set of celebrity styling videos.

English Wikipedia cites this address in its article on the musician VV Brown, who appeared in those videos. The citation is worth flagging for a second reason: it refers to the page as "Art of Swising", a spelling that appears nowhere on the page itself and belongs to whoever wrote the citation.