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Olivia Wilde is the new face of eco fashion

on in Fashion

Because being awesome doesn’t have to cost the Earth…

Olivia Wilde Conscious Collection

H&M’s new Conscious Exclusive collection is here! And Global Cool girl crush Olivia Wilde is the new face of the line!

H&M‘s eco collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style.

This year’s Conscious Exclusive takes inspiration from around the planet featuring organic linen, silk sleeveless gowns, black cocktail dresses made from Tencel and recycled wool, recycled sequins, organic hemp, organic silk and organic cotton.

Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard that’s like the reverse of a jaquard, with threads left purposefully loose, or the organic silk tuxedo blazer that’s slashed to the elbow to create a dramatic effect.

The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress, to the organic leather used for a minimalist leather jacket and the stack-heeled sandals.

“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.

The collection will be available in around 200 H&M stores worldwide on April 16, as well as online, and we can’t wait to get our mits on them!


frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…
/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/ Do it in public (not the car/plane) /


All images: H&M.

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