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It’s in the bag! Fendi goes eco chic with stunning new line

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Because buying designer garb doesn’t have to cost the Earth…

Fendi Carmina Campus

By Melissa Marasco

Luxury purse brand Fendi has launched a beautiful new line of their iconic bags made from eco-friendly, repurposed materials, including old light switch plates, leather seats, cars used in crash tests, and more!

Inspired by nature, Ilaria Venturini Fendi, the young designer behind the new Carmina Campus line, brings her love for all things green to the iconic fashion line by using “only reusable materials, or unused but out of production, which give a second life.”

Unlike traditional designers who first sketch their designs before sourcing materials, Fendi begins by sourcing the materials first, and then creating the bag designs around the materials.

Using materials from the Mini Car Company that she collaborates with for one design, Fendi repurposes seat belts, handles and more, even turning former car visors into small compact mirrors. She also has created a design upcycling trash bags with recycled aluminum can accents, and reconstructing old military blankets and disused tents for another bag design.

“What I did was simply to add my already existing know-how I had from my family to my new vision of the fashion industry,” said Venturini Fendi.

Fendi’s newest Carmina Campus eco-friendly line can be found in select high-end boutiques and online at yoox.com.

frankensteinHere comes the science bit…

GC articles show you a few ways (the ones in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
Do it in public (not the car/plane) /

Image: Carmina Campus

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