*/ ?> H&M Conscious Exclusive 2014 Sustainable Fashion Collection | Global Cool

H&M’s new eco collection is almost here and it’s pretty lovely

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Because standing out from the crowd doesn’t have to cost the Earth…

HnM 2014 Conscious Collection

It’s less than two weeks till H&M’s new sustainable fashion collection, Conscious Exclusive, hits stores and we’re pretty goddam excited. We’ll be lining up before the doors open on April 10 to have a browse through the latest collection  of the Swedish retailer and eco-design think tank EVER Manifesto.

The eco-collection will be available in over 150 stores worldwide (woohoo), featuring sustainable material as organic leather and silk. Every item will also bear a CleverCare label providing planet-friendly cleaning instructions too.

H&M’s head of design Ann-Sofie Johansson explained: “H&M is proud of its sustainability work. Our Conscious and Conscious Exclusive collections show the breadth of possibilities with sustainable materials, and our new CleverCare labelling encourages our customers to join our mission towards a more sustainable future for fashion.”

We’re so pleased to see such beautiful and affordable clothing doing its bit for the planet too.

Check out the entire collection now…

frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
Do it in public (not the car/plane) /

Images: H&M.

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