*/ ?> HM Conscious Collection Winter 2014 | Global Cool

WINTER WARMERS: Beat the big freeze with H&M’s Conscious Collection

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Because looking great this winter doesn’t have to cost the Earth…

HM Conscious Collection

Brrrrrrrrrrrr… we think you get the hint by now… it’s getting chilly outside! So we’ve chosen our top picks from H&M’s Conscious Collection to keep you shiver-free…

Beat the big freeze in this cosy Conscious Coat from H&M (above left). This figure-fit coat in a wool blend with a fake fur collar and lapels is perfect for looking smart and keeping warm while you’re at it. It’s fully lines and even has some nifty concealed pockets to keep your things protected from the elements. And what’s more, it’s made from recycled wool so you’re doing your bit for the planet too!

Get a bit funky in this Conscious Sweatshirt from H&M (above centre). We love the washed denim ooh and cuffed hem line. It would look fab teamed up with a different shade of denim and a pair of ankle boots (yes, we did just advise you to wear double denim, and no, we’re not sorry about it). And the icing on the cake is it’s made from organic cotton too!

And finally, wrap up warm in this Conscious Coat from H&M (above right). This double-breasted coat is made from a recycled wool blend with wide lapels and lovely deep pockets – perfect for shoving nippy fingers into. Wear it with a pair of super skinny jeans and heeled boots.

Check out H&M Conscious Foundation‘s latest video featuring their new ambassador, model Alek Wek…


frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…
/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/ Do it in public (not the car/plane)/


All pics: H&M.

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