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School of Cool #27: Emma Watson

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By Liberty-Belle Howard


So who is she?
Emma Watson plays Hermione in the Harry Potter films. Need we say any more?
Impressive. What else do I need to know?
Not only is she a massively successful actress, but Emma has been the face of Burberry for the last two years. And as if that wasn’t enough, she’s proved she’s more than just a pretty face by getting straight As at school (in between filming!) and going on to study at Brown university in the US.

So she’s a cool girl, but why is she a Global Cool girl?
Well, Emma’s been expanding her fashion credentials by teaming up with eco-friendly label People Tree. She’s worked with them – unpaid – as a ‘creative director’ on three collections – saying of the collaboration: “Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”.

Although she won’t be doing any future collections for People Tree, she has joined forces with designer Alberta Ferretti to launch Pure Threads – Ferretti’s first eco-friendly collection – later this month. Go Emma!
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