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School Of Cool #128: How to change the world like Olivia Wilde

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Because acting like a celeb doesn’t have to cost the Earth…

Olivia Wilde

By Rebecca Sellitti

So, who is she?
Olivia Wilde is an American actress, screenwriter, producer, director, and model. You might remember her from The O.C. (bar hotty) or House (doctor hotty). She’s even been in movies like In Time (alongside Amanda Seyfried and Justin Timberlake) and Cowboys & Aliens (with Daniel Craig… swoon).

Impressive. What else do I need to know?
Stateside at least, we’re really in need of a positive vibe after last week’s midterm elections. I mean, incoming Senate Majority Leader, Mitch McConnell, said that his top priority is “to try to do whatever I can to get the EPA reined in.” Oh, and the Senate Environment and Public Works Committee will be led by James Inhofe, a man who called manmade global warming “the greatest hoax ever perpetrated on the American people.” People, what have you done?

Now, more than ever, I think we need a reminder of all the good works being done that will temper the damage done by these anti-environment idiots (er, ideologues), so I’ve decided to give my full and undivided attention to the celeb repping hardest for this great blue marble, and that super star is none other than Hollywood super star, Olivia Wilde.

So, she’s a cool lady, but why is she a Global Cool lady?
Are you familiar with the phrase “I don’t know how she does it”? Well, I’m pretty sure Olivia Wilde is the inspiration behind that expression. Liv somehow manages to balance her successful acting career with her demanding new role as mama, AND her position as co-founder of the ‘Wildly’-popular sustainable shopping site, Conscious Commerce

Those who see Olivia as nothing more than a beautiful genetic specimen to be gawked at are doing a great disservice to the passionate philanthropist who has dedicated much of her life to the planet, most recently by developing with her BFF, Barbara Burchfield, an eco-minded shopping site called Conscious Commerce whose objective is to sell products that have both ethical and environmental appeal. All of the merchandise available at Conscious Commerce is sustainable and, just as important, sensible. Liv & Babs wanted their company to sell products that actually had a practical use. Just good, solid necessities.

As the dynamic duo explain in their mission statement: “We will select the purposeful products that we think you’d buy anyway and organize them for your perusing pleasure.” Conscious Commerce goes on to say: “Along with pointing you in the direction of cool, ethically sound businesses, we have paired some of our favorite brands with small, locally run organizations, to create limited edition products. These exciting collaborations are our way of bringing together consciousness and commerce, and making them make sweet, sweet love. “

Recently, Conscious Commerce made the wise move of partnering up with the fantabulous company Birchbox. For those unfamiliar, Birchbox is a retailer with a unique concept of creating gift sets filled with lifestyle and beauty products tailored to the needs and interests of the subscriber’s profile, and delivering boxes of the specialized goodies to their customer’s doorstep every single month. I’m not doing justice to the ingenuity of Birchbox, but it’s brilliant, trust me.

Anyhow, Birchbox gave Ms. Wilde and Ms. Burchfield free reign to create their very own Limited Edition: Conscious Commerce for Birchbox gift sets stuffed to the brim with stylish and sustainable products. The blue-eyed beauty and her bestie assembled one Birchbox for men, and another for women. Check out what’s in the boxes in the videos below!

I applaud Olivia Wilde & Barbara Burchfield for putting so much effort into their Conscious Commerce Birchboxes. It’s obvious that these two adorable eco-activists searched far and wide to find such stellar sustainable products. I love everything about these boxes and will certainly be buying a number of them as Christmas gifts for family, friends, and the most important person of all…me!


frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/
Do it in public (not the car/plane) /


Photo: PA Images

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