Global Cool | Campaigns | Eighteen Degrees Of Inspiration

The landing page for a winter campaign built around a single number. It asked readers to set their heating to 18 degrees Celsius or below, and claimed that doing so would stop them wasting up to 200 pounds a year, alongside claims of better sleep and possible weight loss.

The claim carried an asterisk in the original, indicating a footnote. The footnote is not present in the readable portion of the capture, so the source for the figure cannot be checked and it is reported here as the page's claim rather than as an established number.

The rest of the page promoted a clothing competition run with ASOS, naming the winner and the value of the prize, and pointed to a Facebook gallery of readers' indoor winter outfits. The pattern is the one the publication used throughout: an energy behaviour presented as a style choice.